Lori Bratz      

425-761-8263 

Lori@LoriBratz.com 

linkedin.com/in/lmillerbratz/

https://LoriBratz.com

 

Communications & Media Program Management Professional

My name is Lori Bratz, and I bring a dynamic, client-focused approach to the realm of communications and media program management. With a proven track record in program and project management, I excel in devising impactful strategies, executing effective marketing campaigns, delivering compelling presentations, crafting engaging written content, overseeing web content production, managing traffic, and leveraging a wide range of technical tools including Teams, SharePoint, Adobe Creative Cloud, and Microsoft Office.

I thrive in high-energy environments, consistently delivering exceptional results through my leadership and strong commitment to client satisfaction. My comprehensive experience in technical operations management further enhances my ability to drive successful outcomes. With a keen eye for detail and a passion for excellence, I am dedicated to exceeding expectations and achieving measurable success in every endeavor.

 

JULY 2020 – Present

Program Manager: Community/ Communication Corporate Acquisition Digital                                       

Microsoft, Redmond, WA 

Strategic Program Management: Community and Communications

• Spearheaded end-to-end content creation, design, publication, and strategic planning for cross-team news, ensuring impactful corporate-wide dissemination.
• Orchestrated and facilitated weeklong “BootCamp” training sessions and regular learning sessions, serving as the Readiness, Learning, and Training PM. Meticulously planned, organized materials, and hosted engaging online learning events for new hires and in-role team members.
• Demonstrated exceptional video production skills by expertly editing and cutting videos to highlight the most compelling aspects of events and presentations. Achieved recognition for Azure Synapse Pitch Videos, featured on the prestigious Microsoft Azure Worldwide TV channel.
• Pioneered a captivating culture feature in the team news, spotlighting diverse teammates from around the globe and fostering inclusivity and collaboration.
• Designed, managed, and maintained SharePoint site pages, leveraging expertise to provide design and layout assistance to other teams for their SharePoint pages.
• Developed and maintained custom templates and tools utilizing Microsoft Forms and SharePoint to streamline information submission and enhance communication across various projects.

JULY 2018 – DECEMBER 2020 

Digital Communications and Marketing Manager                                        

Sound Health, Seattle, WA 

Strategic Content Management and Communications

• Devised and implemented innovative programs aligning with organizational objectives, driving sustainable goals, conducting comprehensive evaluations, and assessing program effectiveness. Diligently monitored projects to ensure successful goal attainment and fostered strong stakeholder relationships.
• Strategic Content Management and Communications: Showcased exceptional writing, design, and strategic prowess by managing a wide array of internal and external content across multiple channels. Developed captivating flyers, digital newsletters, annual reports, program brochures, fundraising materials, corporate communications, signage, websites, and social media platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Constant Contact, and SharePoint.
• Collaborated closely with the executive team to create polished, error-free internal and external communications, providing valuable proofreading and grammar expertise.
• Spearheaded the creation of two highly impactful employee recognition campaigns, conceptualizing, researching, engaging team members, and producing engaging content for internal and external distribution. These campaigns, titled “Spotlight Stars” and “Heroes of the Pandemic,” received widespread acclaim. Additionally, produced compelling videos featuring team members to enhance campaign visibility and engagement.
• Leveraged design expertise to manage and maintain SharePoint site pages for CEO’s internal newsletters, executive video messaging, Marketing team, and Learning Team. Provided design and transcription support for each video and extended assistance to various other teams in designing and optimizing their SharePoint pages.
• Developed and managed templates and tools using Google Forms, Google Data Studio, Trello, and SharePoint, streamlining information submission and enhancing communication effectiveness across diverse projects.
• Delivered insightful reports and actionable recommendations to the executive team, utilizing comprehensive data analysis of social media platforms with Google Data Studio, Google Analytics, Facebook Analytics, and other robust tools.
• Undertook sole responsibility for the complete design and relaunch of the corporate website, diligently editing and refreshing hundreds of pages and posts to enhance user experience and brand presence.

 

JULY 2017 – JULY 2018 

Marketing and Communications Manager                             

QualChoice Health, Seattle, WA 

Strategic Communication Management

• Spearheaded the development of comprehensive and impactful communications for the entire department, utilizing various channels such as email, print materials, customer service, and the website.
• Functioned as the organization’s go-to expert on web projects, providing invaluable oversight, advice, and review of requests from other areas. Offered strategic recommendations on communication strategies and executed plans with utmost precision.
• Fostered collaborative partnerships with teams, vendors, and agencies to effectively position the brand and resonate with the target audience, leveraging expertise in communication strategies.
• Demonstrated exceptional creativity and proficiency in crafting communication solutions across diverse mediums, including flyers, posters, brochures, websites, web banners, email newsletters, interactive PDFs, microsites, and social media platforms.
• Effectively managed workflows, ensuring seamless coordination between copywriting and design for traditional marketing and compliance programs, such as marketing collateral, trade publication advertising, and direct mail campaigns.
• Proactively identified opportunities for process improvements and efficiencies, aligning them with business initiatives to enhance overall effectiveness and optimize communication outcomes.

 

AUGUST 2011 – JULY 2017

Marketing & Digital Media Consultant                                                

Media Roar, Seattle, WA  

Strategic Communications and Project Management

• Conducted extensive research and demonstrated exceptional skills in writing, editing, proofreading, and creating a wide range of impactful documents, including brochures, flyers, communications, and social media materials.
• Successfully managed vendors and agencies to effectively position creative projects and ensure alignment with target audiences. Employed strong leadership and negotiation skills to drive project success.
• Oversaw and directed all aspects of social media management, including planning, content creation, and updates to websites. Employed analytical skills to track and evaluate the performance of materials, optimizing strategies for maximum impact.
• Demonstrated expertise in project management, ensuring seamless coordination and efficient execution of tasks. Conducted comprehensive data analysis to derive valuable insights and inform decision-making processes.
• Built and maintained strong client relationships, actively engaging with clients to understand their needs, suggesting campaign strategies, and delivering exceptional project design and implementation.

 

MAY 2006-MAY 2011  

Online Retail Business Owner 

Today’s Mother Online Retail Store

E-commerce and Digital Marketing Expert

• Spearheaded the end-to-end design and development of a comprehensive online retail store, incorporating a robust MySQL database to ensure seamless functionality and optimal user experience.
• Demonstrated exceptional skills in online marketing and digital advertising, implementing strategic campaigns to drive brand visibility, attract targeted audiences, and boost sales. Leveraged a deep understanding of consumer behavior and market trends to achieve outstanding results.
• Led community development efforts, fostering engagement and building a strong online community around the brand. Employed innovative strategies to cultivate brand loyalty and maximize customer satisfaction.
• Streamlined sales, distribution, and warehouse inventory processes by effectively leveraging online tools and platforms. Ensured real-time tracking and efficient management, enhancing operational efficiency and minimizing errors.

MAY 2005-MAY 2006           

Program Manager                                                         

Microsoft: Volt Technical Consulting, Redmond, WA

Strategic Liaison and Program Management Expert

• Served as a trusted liaison, facilitating seamless onboarding of internal teams into the affiliate program, collaborating closely with esteemed teams such as Windows Live products and services teams, MSN channels, and various Microsoft product teams. Ensured effective communication and alignment of objectives to drive program success.
• Excelled in vendor management, leveraging strong negotiation skills and fostering collaborative partnerships to optimize project outcomes. Conducted engaging group presentations to articulate program goals and secure stakeholder buy-in.
• Demonstrated exceptional program management skills, overseeing multiple initiatives simultaneously and ensuring their successful execution. Expertly managed web production activities, guaranteeing the delivery of high-quality and impactful digital experiences.
• Led and coordinated project management efforts for the migration planning, training, and documentation of the Microsoft Real Estate Channel into a content management system. Maintained a focus on quality and efficiency, ensuring smooth transitions and minimal disruption. Additionally, performed daily production tasks for internal clients, including MSN’s Real Estate, MSN Canada Entertainment, Lifestyles, and Astrology Net.

Education 

MBA Certificate    

Tulane University Freeman School of Business, Online Program 

 

BA Speech/Communications     

St. Cloud State University, St. Cloud, MN